Embedded lending

Discover what embedded lending can offer for all financial services.

What embedded lending means

Embedded lending is subcategory of embedded finance. Similarly to embedded finance, the embedded lending is typically defined that non-financial businesses are becoming part of the financing process. Embedded lending allows businesses that are not traditionally in the financial sector to offer lending services to their customers seamlessly.

By embedding lending services into their websites, apps or platforms, these companies are able to provide a more convenient and streamlined experience for their customers while also generating additional revenue streams.

Embedded lending opportunities

Embedded lending provides lenders companies with several opportunities, including expanding their customer base, generating new revenue streams, offering a more convenient experience for customers, gaining valuable data and insights, and fostering partnerships and collaborations with other industries.

By integrating lending products into non-financial products or services, lenders can reach new customers.

Additionally, embedded lending can provide a more seamless and convenient experience for customers, while also providing lenders with valuable data and insights. As the demand for embedded lending solutions continues to grow, it presents a promising area of focus for lenders looking to innovate and grow.

Embedded lending partner examples

Retail & Consumer Goods

  • E-commerce stores
  • Physical stores
  • Online Platforms

Healthcare & Wellness

  • Healthcare services
  • Hospitals
  • Training and treatments

Real Estate

  • Online Platforms
  • Real Estate Brokers
  • Property Management Softwares

Media, Entertainment, Leisure

  • Newspapers and magazines
  • Traveling
  • Sports

Home Improvement

  • Renovators
  • Designing
  • Consumer Goods


  • Automotive, Transport & Logistics
  • IT & Software
  • Manufacturing & Distribution
Next-gen Banking Experience - Starthub X Webflow Template

Rahoo is an easy way to pilot in embedded lending

Use Rahoo Platform to get started with the embedded finance without any coding required.

Team Work - Starthub X Webflow Template

Fast time to market

The most of our embedded finance solutions are delivered within a one week.

Execution - Starthub X Webflow Template

No IT-resources Needed

Getting started with Rahoo doesn't require development from your end.

More about embedded lending

Embedded Finance is a big trendy umbrella term for all embedded finance. Please see also our other embedded finance related content for the more specific information for your use cases.

Embedded Finance
Embedded Insurance
Embedded Investing

Here is also a more thorough explanation in case we missed something important above.

1. Embedded lending definition

Embedded lending is a subcategory of embedded finance. It refers to the integration of lending services within a non-financial platform or application. This can include online marketplaces, e-commerce websites, or even mobile apps. By offering lending services directly within the platform, users are able to easily access loans and credits without having to leave the application. This can streamline the lending process and provide a convenient way for individuals and businesses to obtain financing.

2. What Is embedded lending

Embedded finance is often facilitated by embeddable application processes or application programming interfaces (APIs). The biggest advantage of the embedded lending is that the customer can fill the application process

3. Examples about embedded lending

For example, an e-commerce platform could offer a payment service that is integrated with a customer's bank account or credit card, allowing them to complete transactions without leaving the platform. Another example is a budgeting app that allows users to connect their bank accounts and credit cards, giving them real-time insights into their spending habits and helping them manage their finances more effectively.

4. Benefits of the embedded lending

‍It has the potential to improve financial inclusion by making financial services more accessible and convenient for a wider range of customers.

5. Embedded lending vs lending as a service

Embedded finance and banking as a service (BaaS) are both terms used to describe the integration of financial services into non-financial platforms or applications. However, they differ in their focus and scope.Embedded finance typically refers to the integration of specific financial products or services, such as payments or lending, into the user experience of non-financial platforms or applications. The goal of embedded finance is to make financial services more seamless and convenient for users.Banking as a service, on the other hand, is a broader concept that refers to the provision of a full suite of banking services, including deposit accounts, card issuance, and lending, to third-party platforms or applications. BaaS enables non-banking companies, such as fintech startups or e-commerce platforms, to offer banking services to their customers without having to build their own banking infrastructure.In summary, while embedded finance focuses on the integration of specific financial products or services, BaaS provides a full suite of banking services to third-party platforms or applications.

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