Embedded investing

Discover what embedded investing can offer for all financial services.

What embedded investing means

Embedded investing refers to the integration of investment opportunities and financial services into products or services that customers already use or interact with regularly. This can include things like investing options within a mobile banking app, a retail platform that offers investment products alongside consumer goods, or even in-game purchases that include investment opportunities.

Embedded investing is designed to make investing more accessible and convenient for consumers who may not have otherwise considered investing or who may have found traditional investing methods daunting or complex. By integrating investment options into products that consumers already use and trust, embedded investing aims to lower the barriers to entry and encourage more people to start investing.

Embedded investing market is growing

Embedded investing offers financial services the opportunity to increase customer engagement, expand their customer base, generate new revenue streams, gain valuable data and insights, and gain a competitive edge.

By integrating investment options into existing products and services, financial services can make investing more accessible and convenient for consumers who may have found traditional investment methods daunting.

This can lead to growth and innovation for financial services while also meeting the needs of younger and less experienced investors.

Embedded investing partner examples

Retail & Consumer Goods

  • E-commerce stores
  • Physical stores
  • Online Platforms

Healthcare & Wellness

  • Healthcare services
  • Hospitals
  • Training and treatments

Real Estate

  • Online Platforms
  • Real Estate Brokers
  • Property Management Softwares

Media, Entertainment, Leisure

  • Newspapers and magazines
  • Traveling
  • Sports

Home Improvement

  • Renovators
  • Designing
  • Consumer Goods

Others

  • Automotive, Transport & Logistics
  • IT & Software
  • Manufacturing & Distribution
Next-gen Banking Experience - Starthub X Webflow Template

Rahoo is an easy way to pilot in embedded investing

Use Rahoo Platform and get started with the embedded investing without any coding required.

Innovative - Starthub X Webflow Template

Fast time to market

The most of our embedded finance solutions are delivered within a one week.

Execution - Starthub X Webflow Template

No IT-resources needed

Getting started with Rahoo doesn't require development from your end.

More about embedded investing

Embedded Finance is a big trendy umbrella term for all embedded finance. Please see also our other embedded finance related content for the more specific information for your use cases.

Embedded Lending
Embedded Insurance
Embedded Finance
Here is also a more thorough explanation in case we missed something important above.

1. Embedded investing definition

Embedded investing refers to the integration of investment opportunities and financial services into products or services that customers already use or interact with regularly. This approach aims to make investing more accessible and convenient for consumers, while also providing financial services with new opportunities for growth and innovation. Examples of embedded investing include mobile banking apps that offer investment options and retail platforms that offer investment products alongside consumer goods.

2. What is embedded investing

Embedded investing refers to the practice of integrating investment opportunities and financial services into products or services that consumers already use or interact with on a regular basis. This approach aims to make investing more accessible and convenient for consumers who may be hesitant to use traditional investment services or find them too complex. By offering investment options within existing products and services, financial services can expand their customer base, generate new revenue streams, and gain valuable data and insights. Examples of embedded investing include mobile banking apps that offer investment options and retail platforms that offer investment products alongside consumer goods.

3. Popular examples about embedded investing

Embedded investing is a strategy where investment opportunities and financial services are integrated into existing products or services that consumers use regularly. This approach makes investing more accessible and convenient for consumers, while providing financial services with new opportunities for growth and innovation. Some popular examples of embedded investing include mobile banking apps that offer investment options, retail platforms that offer investment products alongside consumer goods, in-game purchases with investment opportunities, online investment platforms that offer automated investing options, and fintech apps that integrate investment options into their core services. These examples demonstrate how embedded investing is being used to attract new investors and expand the market reach of financial services.

4. Benefits of embedded investing

Embedded investing offers companies that provide investing services several benefits, including increased customer engagement and loyalty, a broader customer base, new revenue streams, valuable data and insights, and a competitive advantage over traditional investment services. By integrating investment options into existing products and services, companies can make investing more accessible and convenient for consumers who may have found traditional investment methods daunting. This can lead to growth and innovation for companies while also meeting the needs of younger and less experienced investors. Ultimately, embedded investing can help companies to expand their market reach and provide new opportunities for revenue growth.

7. Embedded Investing Trends & Future

The future of embedded investing is promising, with several trends pointing to continued growth and innovation in this area. We can expect increased adoption of embedded investing options among consumers, driven by growing demand for convenience and accessibility. This, in turn, will lead to more diverse and innovative investment options integrated into existing products and services, such as cryptocurrency or alternative assets. However, as embedded investing becomes more popular, we can also expect increased regulatory oversight and scrutiny, particularly around data privacy and security. Finally, we can anticipate more partnerships and collaborations between financial services providers, technology companies, and other industries, driving innovation and creating new opportunities for growth in the embedded investing space. Overall, the future of embedded investing looks bright, with technology advancing and consumer demand driving further integration of investing into our everyday lives.

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